Medicaid Continuous Coverage Unwinding: Messaging and Outreach Resources

Executive Summary

State Medicaid agencies are beginning to unwind the Medicaid continuous coverage provisions enacted in early 2020 to adapt to the COVID-19 pandemic. With some states having begun terminations of coverage as early as April 1, 2023, advocates have an important role to play in messaging and outreach to prepare enrollees to renew their coverage. This document contains a comprehensive list of messaging and outreach resources for advocates related to the continuous coverage unwinding. Resources are compiled from the Centers for Medicare & Medicaid Services (CMS) and advocacy organizations. Updated June 2024.

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